I spent 15+ years at Nike, making sure their websites worked right everywhere they launched. Now I do that for one business at a time.
For salons, shops, restaurants, rentals, and trades. Businesses where how it looks is part of how it sells, and where your time is better spent running the place.
Cleaned up, finished with care, and shown at full size.
A Squarespace site the owner built himself and carried for years. The platform has since moved a full generation on, so we rebuilt on the current one and used the opportunity to refresh the experience.
Read the case study →A different kind of business, trades or a nonprofit. Full write-up shortly.
Case study pending
My own project: a custom site I designed and directed, with its own Python build toolkit, a multi-page reference architecture, and generated SVG mapping.
Read the case study → Visit heritagefinescale.comWhat you lead with, who you're talking to, what to leave out. We settle those together first, and I write them into a short brief that we review, mark up, and finalize together. Everything after that is building what you already approved.
We work out the decisions that shape everything else: what your business leads with, who it's talking to, what it has to prove, and what to leave off. I also collect the raw material: photos, logo, copy, color palettes, and access to your domain and search listings. Stock photography is a last resort; what you have is probably better than you think.
I design against the brief: layout, type, color, and how your brand carries. You review it on a live preview and mark it up the same way, and I make the changes before anything gets built.
I build it, and test it the same way I tested enterprise software: every page, every device, until I can't find anything left to fix. Then I launch it and hand you the keys: logins, domain, and a walkthrough of how to update it yourself.
These are working estimates, not fixed dates. The phases overlap, and the clock starts once your photos, copy, and access are in hand. Waiting on materials is the one thing that reliably pushes a launch back.
After launch, I can keep the site handled: updates, small changes, and someone who answers when you write. Start or stop it whenever. See ongoing care pricing.
You should know what this costs before you email me.
These three are for a site of your own: built to your brand, hosted independently, and yours outright. Old site or no site, both land here. If you'd rather be on a platform like Squarespace, Wix, or WordPress, there are lighter options below.
We get your brand right on a site that works.
Everything in Presence, plus a way to sell or book online.
The ambitious work: a design made for your brand alone, with real application logic behind it.
Some businesses are already on Squarespace, Wix, or WordPress and need it to stop looking like 2015. Others aren't on one yet and want to be able to edit it themselves.
The tradeoff cuts both ways. You get more day-to-day control, editing pages and swapping photos without waiting on me. You get less at the other end, where layout, type, and how far your brand can be pushed stop at whatever the platform allows. The brand work itself is the same as any other project.
Your site stays where it is. I restyle and reorganize it so it reads like a current business.
Good fit: the bones are fine, the look is tired.
Get startedYou aren't on a platform yet. I build you a new one on Squarespace, Wix, or WordPress, designed to your brand from the first page.
Good fit: starting from nothing, and you want to run it yourself after.
Get startedA full rebuild on the platform, current generation, designed to your brand rather than to a theme.
Good fit: years of pages built up on a template the platform has since retired. See the Vin de Vin rebuild →
Get startedFor a lot of businesses, editing your own site on a Tuesday night matters more than a bespoke design does, and for some it doesn't. Tell me which you are and I'll say which way I'd go.
Every build can include ongoing care: I watch the site and make the small changes you need. Some owners prefer a monthly check-in; others need hands-on support. I scale it to what yours needs.
Every range above is a range for a reason: I'll quote your job once I know what it involves, and that quote is what you pay.
I'm Michael, and I'm the whole company.
For 15+ years I did QA on software at Nike: catching things before customers did, everywhere the product shipped. I build and test the sites I deliver the same way.
A $99 site from a marketplace gig can look beautiful on launch day. The difference here is the thinking that happens before anything gets designed.
If your business works in more than one language, I've done that too: localization and internationalization were a large part of those years at Nike.
The standard doesn't scale down.
Send a note about your business and what you need.
Thanks. Your message is on its way.
I'll reply from michael@lindenstreetstudio.com, usually within a day.